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	News – 12 February 2004

	Halifax to become the latest big name to advertise on the Amstrad e-m@iler superphone
	Following the success of recent advertisements for BT Sky and AOL, Halifax Bank of Scotland, the UKs leading mortgage and savings bank, is the latest to sign up to advertise on the Amstrad e-m@iler superphone. The activity, booked by Vizeum, sees both secured lending and mortgages embedded in the home phone boasting email and Internet access. Tim Male, Head of Advertising and Media at Halifax Bank of Scotland says "The e-m@iler offers us an innovative way of driving leads. A potential customer sees an advert on the screen and is able to press a button to be directly connected to a sales person. Its a very effective and accountable route to market." Simon Sugar, Amstrad's commercial director, points out ''Halifax's wide range of financial services are a great fit with the e-m@iler and its audience. Halifax join the likes of Sky, BT and AOL in seeing the value the e-m@iler brings to the media mix.'' The Amstrad e-m@iler base continues to grow daily, encouraging more blue chip companies to advertise through this unique billboard in the home. Ends

	For further information please contact: Frank PR T: 020 7693 6999 E: amstrad@frankpr.it Notes to editors: Detailed product information on the Amstrad e-m@iler can be viewed here. The e-m@iler is available from a wide range of retail outlets, including Dixons, Argos, Currys, The Link and Comet at around £29.
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